Monitoring market trends, researching consumer markets and competitors' activities;
Managing the team of marketing people working on brand initiatives;
Overseeing new and ongoing marketing and advertising activities;
Supervision of compliance with brand standards;
Devising innovative growth strategies (expanding the product line, finding of outsource companies, suppliers, distributors etc.);
Managing design process from conception through to final styling;
Styling and organization of photo and video shootings;
Mentoring of young specialists; SMM and Content Creation